Framer Affiliate Program: How Creators Get Paid

If you went looking for the Framer affiliate program expecting a standalone sign-up page, there isn't one. Affiliate links are a feature inside the Framer Creator Program, and if you have ever published a template, plugin, component or vector set in the Marketplace, Framer enrolled you in that program automatically. The same is true if you are a verified Framer Expert. Everyone else applies manually from the Links tab.

We build and sell plugins on the Framer Marketplace, so this is paperwork we deal with. Below: the two channels the Creator Program pays through, what each one is worth, the four rules that fence in the referral half, and how the money gets from a sale to a bank account.

The Framer affiliate program sits inside the Creator Program

The Framer Creator Program is the umbrella. Underneath it sit two separate earning mechanics that share one dashboard:

1. Marketplace sales. You publish a paid template, plugin, component or vector set. Someone buys it. You keep 100% of the revenue. Framer's creators page puts it plainly: Framer takes a 0% cut of your work.
2. Referral commissions. Someone signs up for Framer through your link, later upgrades to a paid subscription, and you earn 50% of that subscription for 12 months.

Both show up in the Links tab of your Framer Community profile settings, which is also where the manual application lives if you have not published anything yet. One program, two revenue lines, one dashboard. If you searched for a Framer partner program and landed on a page about creators, that shared dashboard is the reason.

The referral half carries a product restriction the sales half does not. Framer's Creator Program help article states that only templates are eligible for referral commissions, and that plugins, components and vector sets do not generate affiliate earnings. If you build plugins, as we do, the referral channel is closed to your products. You still keep every cent of the sale price, and the recurring subscription commission stays a template-seller's line of income.

Where the two channels leave you

Marketplace sales are the more controllable line. You decide what to build, what to charge, and how hard to market it. Referral commissions depend on somebody else's upgrade decision landing inside an attribution window you have no say over.

Channel one: keeping 100% of Marketplace sales

Framer does not take a platform cut on Marketplace products. Set that against the 30% the mobile app stores take and the deal is unusually good for the seller. Framer keeps the distribution instead, which is the expensive half for a new listing with no audience behind it.

What actually moves revenue here is the same set of things that moves any product page. A precise scope, a listing that shows the thing working, a price that reflects support you will genuinely provide, and enough search visibility that people find the product outside Framer's own gallery. If you are starting on templates specifically, our covers the visibility half, and the guide to selling Framer templates covers the listing and pricing half.

One first-hand note from running this channel: Marketplace revenue is lumpy and support-heavy in a way referral income is not. A referral link earns in the background. A product you sell brings questions, refunds, edge-case bugs and version updates with it. We sell CMS, form and component plugins on the Framer Marketplace to 2,000+ Framer users, and the support load scales with the user count whether or not the revenue does that month. Budget the hours before you budget the income.

Channel two: the Framer affiliate program at 50% for 12 months

Framer's creators page states the referral terms directly: get 50% of their subscription for 12 months when they upgrade. The commission recurs with their billing rather than paying once at sign-up, so the arithmetic is half their monthly spend, twelve times: a referral paying $20 a month is worth $120 across the year, one paying $40 a month is worth $240. Four rules fence it in, and they matter more than the headline percentage.

New users only. Framer's affiliate help article is explicit that sign-up links only work for new users, and that existing Framer accounts cannot be attributed. Every designer in your audience who already has a free Framer account is already spent. That rule undercuts most affiliate plans built on a Framer-focused audience, since such an audience is by definition mostly on Framer already.

The commission triggers on the upgrade, not the sign-up. A free account that never converts pays nothing. Your referral income is a function of how many of your referrals need a custom domain, more pages, or a team seat, which is a function of whether you are reaching people with real projects or people browsing tools.

Template purchases outrank sign-up referrals. If a referred user buys a template, Framer's help article says the template creator receives the commission. Two people can plausibly claim credit for the same user, and the template seller wins that tie. Worth knowing if you are sending traffic to a template you did not make.

No paid advertising. Framer states that paid advertising which uses affiliate links is not permitted, and that violating program rules can result in removal from the program. That rules out buying traffic and arbitraging the commission, so the channel only really works on an audience you already own.

Those four rules narrow the channel to one situation: you introduce Framer to people who are not on it yet and who have a project big enough to need a paid plan. Agency onboarding, client handovers, a tutorial series aimed at Webflow or WordPress refugees. Posting the same link into a community of people who already have accounts pays close to nothing.

How Framer creator payouts actually reach you

Framer runs affiliate tracking on Dub, reachable from the Links tab in your Community profile settings. Payouts are processed through Stripe, so your payout details live in Dub framer program and need to stay current.

The flow, per Framer's Dub help article:

1. A referral upgrades. The commission is logged as Pending.
2. It stays pending for 30 days after the upgrade, so refunds can be netted out before anything is confirmed.
3. Your eligible balance has to reach $200 before a payout can be issued.
4. Payouts run monthly, and each one covers commissions earned two months earlier.
5. Status moves to Processing for roughly four business days, then lands as Completed.

Add those up and a commission earned in the first week of March is not in your account until some time in May, assuming you cleared $200 by then. If you did not, it waits for the month you do. So a handful of referrals a month can feel like nothing is happening for a full quarter while the balance is still accumulating normally.

Framer also does not withhold tax. Reporting the income is on you, according to wherever you file.

What the ceiling looks like

Framer publishes its own creator payout totals on the creators page: $6.5M paid to creators across 2025, and $753,000 in November alone. Those are aggregate numbers across every creator on the platform, so treat them as evidence the program pays real money rather than as a benchmark for your listing. The distribution behind a number like that is always long-tailed. A small number of template sellers with catalogues and audiences take most of it.

The honest read for someone starting now:

• A first template with no audience is a few sales a month at best until it has visibility. The referral commissions attached to it are a rounding error at that volume.
• A plugin or component can outperform a template on revenue per unit because the buyer is solving a specific problem rather than shopping for a look, but it earns zero referral commission and carries the heavier support load.
• A creator with a genuine audience of non-Framer users is the only profile where the referral line alone is worth planning around, and even then it compounds over months as content accumulates search visibility.
• Freelance client work still out-earns both channels for most people in year one. If that is your situation, our guide to is the more useful read, and the referral link is a small bonus on top of sign-ups you were creating anyway.

Nothing stops you from running all of these at once. The Creator Program is one enrolment, and the Links tab tracks both channels whether you are actively working them or not. What you are really deciding is where the next 40 hours of work go.

Practical next steps

1. Check whether you are already enrolled. Open the Links tab in your Framer Community profile settings. If you have published anything in the Marketplace, your affiliate link and dashboard are already sitting there.
2. Connect payouts before you earn anything. Dub holds the payout details that Stripe uses. Setting this up after you have a balance just delays the first payment.
3. Pick the channel that matches what you can actually ship. If you can build a genuinely useful template, you get both revenue lines from one piece of work. If you build plugins or components, ignore the referral maths and put the effort into the listing.
4. Re-read the terms before you plan around a number. Commission rates, the 12-month window, the $200 floor and the eligibility rules are all Framer's to change, and this article is a snapshot. Framer's own creators page and the help articles on how the Creator Program works and how affiliate links work are the live source.
5. Give it two quarters before you judge it. Between the 30-day pending window, the $200 threshold and the two-month payout lag, the first three months of data tell you almost nothing about whether the channel works for your audience.

If your plan is Marketplace-first, the guide to selling on the Framer Marketplace covers submission, review and listing mechanics in more detail than fits here.

FAQ

Is the Framer affiliate program separate from the Creator Program? No. Affiliate links are a feature inside the Framer Creator Program. Framer's help centre says you are enrolled automatically when you publish a template, plugin, component or vector set in the Marketplace, or when you join as a verified Framer Expert, and both marketplace sales and referral commissions are tracked from the same Links tab.

How much does the Framer affiliate program pay? Framer's creators page states you get 50% of a referred user's subscription for 12 months when they upgrade to a paid plan. Marketplace sales are separate: Framer takes a 0% cut and you keep 100% of what you sell. Terms are set by Framer and can change, so check framer.com/creators before you plan around the number.

Do plugins and components earn affiliate commissions? No. Framer's Creator Program help article states that only templates are eligible for referral commissions, and that plugins, components and vector sets do not generate affiliate earnings. You still keep 100% of the revenue when someone buys them.

How do Framer creator payouts actually work? Affiliate tracking runs on Dub and payouts are processed through Stripe. Conversions stay pending for 30 days to cover refunds, your eligible balance has to reach $200, and payouts run monthly covering commissions earned two months earlier. Framer does not withhold tax.

Can I run paid ads to my Framer affiliate link? No. Framer's affiliate help article states that paid advertising using affiliate links is not permitted, and that breaking the program rules can get you removed. Sign-up links also only attribute new users, so existing Framer accounts never count.

Does FramerHub have an affiliate program? Only for CMS Filter at the moment, run through LemonSqueezy. You can sign up from framercmsfilter.com. Our other plugins bill through Polar, which has no built-in affiliate system, so there is nothing to join for those yet.