How to Price Framer Freelance Projects (The Definitive Guide)

One of the most common questions in the community is: "How much should I charge for this Framer site?"

If you price too low, you burn out. If you price too high without communicating value, you lose the lead.

In this guide, we'll break down exactly how to price your Framer freelance projects to maximize your earnings while keeping clients happy.

The 3 Pricing Models for Framer Designers

There are three main ways to price your work. Understanding when to use each is key to scaling your freelance business.

1. Hourly Billing

Best for: Maintenance, small tweaks, or undefined scopes.

This is where most beginners start. You trade time for money.

Pros: You get paid for every minute you work.
Cons: You are penalized for being fast. As you get better and faster at Framer, you earn less for the same output.

Recommended Rate: Don't go below $50/hr if you are proficient. Expert Framer developers charge $100-$200/hr.

2. Project-Based (Fixed) Pricing

Best for: Standard websites, landing pages, and well-defined projects.

This is the standard for most Framer website pricing. You agree on a scope and a price upfront.

Pros: You profit from your efficiency. If you use a template or a component library (like FramerHub) to finish in half the time, you keep the extra profit.
Cons: Scope creep can kill your margins if you aren't strict.

Typical Ranges:

Landing Page: $500 - $2,500
5-Page Site: $2,500 - $8,000
Complex Site (CMS, Animations): $8,000 - $20,000+

3. Value-Based Pricing

Best for: High-revenue clients, SaaS companies, and e-commerce.

This is the holy grail. You price based on the value you provide, not the time it takes. If a landing page will generate $100,000 in sales for a client, charging $10,000 is a no-brainer for them, even if it only takes you 10 hours.

Factors That Influence Your Rates

When determining your Framer freelance rates, consider these variables:

Complexity: Does it need complex CMS filtering? Custom code overrides? Advanced scroll effects?
Timeline: Rush jobs should always carry a premium (25-50%).
Client Budget: A funded startup has a different budget than a local bakery.
Assets: Do they have branding, copy, and images ready? Or do you need to create them?

How to Increase Your Prices

Want to charge more? Here is the cheat sheet:

1. Specialize

Don't just be a "Framer Designer." Be a "Framer Expert for SaaS Startups" or "High-Converting Landing Page Specialist." Specialists always command higher rates than generalists.

2. Use a System

Agencies pay for reliability. If you have a proven process—like a scalable Framer architecture—you are less risky. Less risk = higher premium.

3. Speed of Delivery

Clients love speed. If you can deliver a high-quality site in 3 days instead of 3 weeks, you can charge a premium for that speed. Tip: Use pre-made components and templates to drastically reduce your build time without sacrificing quality.

The "FramerHub" Advantage

One of the secrets to profitable freelancing is reusability. Stop building the same navbar, FAQ accordion, and pricing table from scratch for every client.

Build your own internal library, or use a resource like FramerHub. By using tested, high-quality components, you can:

Deliver faster: Skip the boring build phase.
Focus on impact: Spend your time on unique branding and high-value interactions.
Increase margins: Fixed price + less time = higher hourly rate.

Conclusion

Pricing is an art, not a science. Start with a rate that makes you slightly uncomfortable, and raise it with every new project. Remember, clients aren't buying a "Framer site." They are buying a solution to their business problem. Sell the solution, and the price becomes secondary.