The Ultimate SEO Checklist for Framer Templates (Increase Your Sales)

If you are selling Framer templates, design is only half the battle. Buyers want templates that are "SEO Ready." If your template scores 100% on Lighthouse and follows SEO best practices, it will sell more. Period.

Here is the Framer SEO checklist you need to follow before publishing your next template.

1. Semantic HTML Structure

Framer allows you to change the tag of any frame. Use this!

Nav: Set to <nav>
Hero Heading: Set to <h1> (Only one per page!)
Section Headings: Set to <h2>
Sub-headings: Set to <h3>
Footer: Set to <footer>

Why? Google reads structure. If your site is just a bunch of <div> tags, Google gets confused.

2. Text Styles & Hierarchy

Don't just manually style text. Use the Text Styles panel.

Define H1, H2, H3, Body, Link.
Ensure your Body text is at least 16px for readability (Google penalizes small text on mobile).

3. Image Optimization

SEO optimized Framer templates load fast.

Alt Text: Add descriptive Alt Text to every image variable.
WebP: Framer handles this automatically (huge win!), but make sure you aren't uploading 10MB PNGs. Resize images before uploading.

Go to Site Settings > General and set up:

Title Template: {{title}} | {{site.title}}
Description: Write a compelling description for the home page.
Social Image (OG Image): Design a custom 1200x630px image. Templates with broken social images look amateur.

5. Technical SEO Settings

Framer makes Framer technical SEO easy, but you need to check the boxes.

Sitemap: Enable "Generate Sitemap" in settings.
Robots.txt: Ensure it's not blocking search engines (unless it's a demo page).
Canonical URLs: Usually handled by Framer, but double-check if you are using custom domains.

Tip: Don't forget to also optimize for AI search engines by adding llms.txt.

6. Performance (Core Web Vitals)

Run your template demo through PageSpeed Insights. (Read our full guide on optimizing Framer site performance for deep technical tips.)

LCP (Largest Contentful Paint): Should be under 2.5s.
CLS (Cumulative Layout Shift): Should be near 0. Avoid animations that shift layout on load.

7. The "Template Seller" Secret

When you list your template, list these features in your product description:

✅ SEO Optimized Structure (H1-H6)
✅ 100% Lighthouse Score
✅ Fast Loading (WebP Images)
✅ Semantic HTML5 Tags

This signals to buyers that your template isn't just pretty—it's built for business.

Conclusion

SEO isn't magic. It's just following a checklist. By making your Framer templates SEO-friendly, you give your customers a head start on their marketing, which leads to better reviews and more sales for you.

Want to see examples of perfectly optimized templates? Check out the FramerHub marketplace.