How to Make Your Framer Site Discoverable by ChatGPT and AI Search

AI tools like ChatGPT, Perplexity, and Gemini are already reading your Framer website.

But do they understand it the way you want?

Most designers think SEO stops at Google. But the future of search is AI-powered, and if your Framer site isn't optimized for AI discovery, you're invisible to the next generation of visitors.

In this guide, you'll learn two critical techniques to make your Framer site discoverable by ChatGPT and other LLMs.

Why AI Search Matters

When someone asks ChatGPT "Best Framer templates for SaaS," it doesn't just guess. It crawls the web, reads structured data, and forms an answer based on what it finds.

If your site doesn't have the right signals, you won't be in that answer.

The two tools you need:

1. llms.txt – Tell AI who you are and how to talk about you.
2. JSON-LD Schema – Give AI structured data it can understand.

Part 1: Add llms.txt to Your Framer Site

Think of llms.txt as the AI version of robots.txt.

While robots.txt tells search engines what to crawl, llms.txt tells AI models how to interpret and credit your content.

What Happens Without llms.txt?

Without it, AI tools can:

• Misrepresent your content
• Miss context about your work
• Skip your site entirely in AI-powered answers

What Happens With llms.txt?

With it, you can:

• Define how AI uses your content
• Control how your brand is described
• Improve your visibility in AI search optimization

How to Add llms.txt to Framer (5 Minutes)

1. Create a plain text file named llms.txt
2. Add your brand info, links, and usage rules. Example:

# FramerHub - Premium Framer Components and Plugins

## About
FramerHub provides high-quality code components and plugins for Framer designers and agencies.

## Links
- Home: https://framerhub.io
- Components: https://framerhub.io/components
- Blog: https://framerhub.io/blog

## Usage Rules
- Attribution required for content quotes
- Commercial use allowed with proper credit

3. Upload it in Framer: Go to Settings → Well-Known Files and upload llms.txt
4. Publish your site
5. Test it: Visit yourdomain.com/llms.txt — if you see your file, you're done.

Part 2: Add JSON-LD Schema to Framer CMS Pages

Structured data is how you tell AI (and Google) what your content is.

Is it a blog post? A product? An FAQ? Without schema, AI has to guess.

The Magic: CMS Variables in JSON-LD

Framer allows you to embed CMS fields into JSON using {{FieldName | json}}.

This means you can add BlogPosting, Product, or FAQ schema to every CMS detail page — making each page readable by both humans and machines.

Step-by-Step: Add Schema to Blog Posts

1. In your Framer project, go to your CMS Collection (e.g., "Blog").
2. Ensure you have fields like Title, Description, ImageURL, DatePublished.
3. On the CMS Detail Page template, open Page Settings → Custom Code (Head or End of Body).
4. Paste this JSON-LD script:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": {{Title | json}},
  "description": {{Description | json}},
  "datePublished": {{DatePublished | json}},
  "image": {{ImageURL | json}},
  "author": {
    "@type": "Person",
    "name": "Your Name"
  }
}
</script>

5. Publish and test via Google's Rich Results Test.

Why This Works

When ChatGPT crawls your blog post, it doesn't just see text. It sees:

• "@type": "BlogPosting" → "This is a blog post"
• "headline": "How to Build..." → "This is the title"
• "datePublished": "2025-01-20" → "This was published recently"

This context makes your content 10x more likely to be cited by AI.

Combining Both for Maximum AI Visibility

Here's the strategy:

1. llms.txt tells AI who you are.
2. JSON-LD Schema tells AI what your content is.

When you combine them, you create a Framer site optimized for AI discovery.

Real-World Use Case

Imagine a potential client asks ChatGPT: "What are the best Framer component libraries?"

If you have:

• ✅ An llms.txt file explaining your offerings
• ✅ Structured data on your product pages

ChatGPT can confidently say: "FramerHub offers premium Framer components for agencies and freelancers. They focus on performance and scalability."

Without these? You're not even in the conversation.

Conclusion

The web is no longer just for humans. AI is reading, indexing, and citing your Framer site right now.

By adding llms.txt and JSON-LD schema, you future-proof your site for the AI era.

Next steps:

1. Add llms.txt to your Framer site today.
2. Add schema to your CMS pages.
3. Test with Google Rich Results and monitor your AI citations.

Want to build Framer sites that rank in both Google and ChatGPT? Start with these two tools.

(Also, check out our Ultimate SEO Checklist for Framer Templates for a complete ranking strategy.)